The Coupon Comeback by NielsenWire

Wow this is such a great article.  It starts off: SUMMARY: Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.


There are lots of statitics on coupon redemption as well as demographically who uses coupons. 

It ends with this thought:
As the economy improves, will consumers continue to use coupons? With the economic recovery taking hold slowly and without significant employment growth, expect coupon use to continue. As long as Americans feel unsure about their personal finances or confident about their jobs, they are going to continue to look at ways to save and get the most for their money. In addition to expanding the appeal of coupons in general, manufacturers and retailers would do well to target enthusiasts: their shopping behaviors and demographics make them extremely appealing. With advancements in coupon delivery vehicles that enable both better targeted coupon distribution and redemption, manufacturers and retailers will continue to have real opportunities to use coupons to drive sales for the next few years and beyond.

So where do you stand?  Are you a coupon enthusiast?  What do you think about coupon usage?  I know after knowing how to shop and the deals to be had I won't go back and give up coupons even when our financial situation is better!

Go here for all the stats and article.  Thanks Coley Q's for pointing it out!